Bachelor of Arts in Journalism & Mass Communications | Magazine Media; Digital Media Production
Oversee the development of and provide final sign off on all marketing copy, ensuring that all releases are on-brand and in alignment with organizational goals and objectives of all key stakeholders.
Oversee strategy, project delegation, CMS management, and offer ongoing editorial support to one writer for news content released on the Neopets homepage.
Support our external PR team as the primary point of contact for all needs, providing editorial expertise for press releases and assisting in the acquisition of on-brand deliverables, strengthening the company's public image.
Support the launch of Neopets products and initiatives through strategic development and execution of multi-channel content marketing initiatives.
Analyze content success metrics using data collected in Google Analytics 4, Looker Studio, Bit.ly, and Ubersuggest resulting in data-backed optimizations and improved performance.
Ensure smooth execution of brand activations at industry conventions and other events, both live and virtual.
Collaborate effectively with colleagues across multiple time zones throughout North America, the United Kingdom, and Southeast Asia.
Lead between 8 and 12 hours of virtual software training for all clients, both current and newly onboarding, each week.
Coordinate the content direction and development for client-facing newsletter with a distribution of 800 customers and an average open rate of 47%.
Develop, organize, and optimize both new and existing learning materials such as articles and video walkthroughs.
Coordinated the smooth transition of Knowledge Base materials from Zendesk to Salesforce.
Coach clients through the development of ~30 minute educational webinars that showcase unique use cases for the Patron Point system.
Facilitate live webinars on Zoom for audiences of up to 125 attendees.
Wrote and edited high-quality content for national magazines including Better Homes & Gardens’ Do It Yourself Magazine, Secrets of Getting Organized Magazine, and The Home Edit: Feel Good Organizing Magazine.
Strategically managed Instagram account, increasing engagement by over 800% during deployment of issue launch campaigns.
Developed written news and lifestyle content for Urban Plains, a midwest-focused digital magazine.
Led a team of eight content creators through the process of pitching, developing, writing, and reviewing stories.
Distributed strategic internal communications content for a team of over 2000.
Developed engaging and informative weekly articles focused on employee wellness, diversity, equity and inclusion, and corporate philanthropy.
Transitioned the language and imagery contained in corporate policy and employee informational documents to align with new brand standards.
Collaborated remotely with staff to provide the student body and community at Drake with accurate and timely health and safety information during the COVID-19 pandemic.
Contributed to the development of a 4 to 6 page weekly news publication, writing an average of one story per week and editing all copy to ensure proper spelling, grammar, and adherence to AP style.
Collaborated with senior designers to update branding and information included in the 200-page volunteer docent manual.
Researched, developed, and designed a 17-page appendix of the over 100 fine and decorative art pieces on display.
AP Style, UX Writing, Internal Communications, External Communications, Multimedia Scripting, SEO Copywriting, Woodwing, Copy Editing, Content Research, Fact-Checking
Photoshop, Lightroom, InDesign, Illustrator, Premiere Pro, Canva, Basic HTML/CSS, Microsoft 365, Storyline 360
Wordpress, Squarespace, Google Analytics, Salesforce, Woodwing, Elvis DAM, Zohodesk, Strapi, Pipedrive
Facebook, Instagram, TikTok, Twitter, LinkedIn, Microsoft Teams, Discord, Slack